What is Responsive Web Design

By: Cubosale
Web Development

Did you know that you are losing a lot of visitors and potential customers if your website is not mobile friendly a study commissioned by Google shows that 52 percent of users are unlikely to engage with the business that has a non mobile-friendly website. Having a responsive website means that your website response or adjusts accordingly to the size of the screen of whatever device people are using to view it. We need a responsive website right now as more and more people are using mobile devices to visit websites.

Let's look at the stats there were a hundred and twenty million owners of smart phones and fifty million owners of tablets in 2017 there will be 1.4 billion Smartphone by the end of 2019 by 2020 there will be more mobile Internet users than desktop Internet users. One in three minutes spent online is now spent beyond the PC you can't avoid it, people will check your website using a mobile device and more so if you're a local business as of December 2019 57% of total web traffic came from mobile devices. Accessing directories and other local web resources this is a major increase from only six percent the previous year so if you do not have a mobile-friendly website a growing number of mobile users who are your potential customers will simply bounce off of your website.

A  google study shows that 62 percent of companies reported an increase in sales after designing a mobile responsive website, yes people are buying products and services online with their mobile devices. Mobile e-commerce counts for 11 percent of retail e-commerce in the fourth quarter of 2018 at 17.2 billion dollars this is from a mere 3% in the fourth quarter of 2017.

M Commerce has estimated to reach 58.4 billion at the end of 2019 and 108 billion dollars at the end of 2020.

If you want a piece of this expanding pie do the smart thing and get a mobile responsive website today your competitors are probably investing on a mobile responsive website right now or have probably implemented one already. If your website is not mobile responsive then it was like sending your customers to your competitors. Google recommends responsive web design as it gives their robots an easier time when crawling and indexing your website as you only have one version of your website to crawl. 

Responsive web design is good for SEO, one of the problems you probably have is you don't know where to start web design is probably too technical for you and no one is explaining the technicalities to you in relation to how it will benefit your business or maybe your current provider isn't performing or the price of your web design provider you are talking to is too high. Well it is high time for you to go at the right provider.

You should take care of these things like you have to build your website based on a responsive web design architecture that automatically adjusts to the size of your viewers screens so it loads perfectly on all devices leading to a great user experience.


Nine basic principles:

Here are the ten basic principles you need to know about responsive web design. A responsive web design is an awesome solution to the multitude of different screen sizes and resolutions that we have to deal with as digital designers this would be a informative article for those of you who are just getting started building websites whether it's design or development. You need to make sure that you have a firm grasp of the basics before you get started personally I miss the days of pinching and zooming in your mobile browser on old-school websites.


Difference between responsive and adaptive web design:

 I thought that was really the best way to do it I'm just kidding the first principle that you need to know about is the difference between responsive and adaptive web design responsive web design your content is going to AB & Flow it's going to squish and release consistently as the browser or device size changes adaptive web design on the other hand is just going to adapt at certain sizes. There's no right or wrong answer it just depends on which one you want.


Flow of Website:

 The second principle that you need to know about is the flow every HTML document which websites are built on are made up of a natural flow of the elements on that page and as screen real estate starts to get smaller, your content starts to take up more vertical space it's something to keep in mind if you're not used to it.


Relative units of measurement:

 The third principle that you need to know about is relative units of measurement no longer Suri's you'd be designing with pixels or millimeters or pikas who still designs using PICUs but we now have the opportunity to use relative units of measurement like percentages and viewport width and viewport height as well as m and r e-m-s. All of these measurements are relative to the browser size or relative to other elements on the page relative units allow you to design responsive layouts so much more easily.



The fourth basic principle of responsive web design are breakpoints. They are predefined areas of measurement that allow you to rearrange your layout dependent on the size of the browser or the device. So if you have a desk design with a really wide layout in twelve columns and it starts squishing down to tablet or mobile device sizes. You might want to insert a breakpoint that allows you to rearrange that twelve column layout to a 6-3 or one column layout. This is really important because it allows you to take control your layout where things start to get a little funky and squished and no longer make sense.


Maximum and minimum values:

The fifth principle that you need to know about are maximum and minimum values sometimes it makes sense for your content to stretch 100 of the browser 100 percent of the time but other times it makes less sense and you might want to set a max width. So it feels like there's a containing element that it stays in as the browser starts to stretch your content never goes past a certain point. This is really important for legible text you don't want to read measures of text that are 3000 pixels wide it's really hard for the eye. So you want to capture control govern and maintain with minimum and maximum values number.


Containers or nested objects:

 6 on our list of basic principles you need to know is containers or nested objects sometimes it makes sense to take chunks of your content like a headline body copy an image that are related to each other and insert them inside of a div . You've now nested that content inside another containing element now you can control the containing element instead of constantly having to control each individual element this makes a lot of sense. If you look at a layout like a list of blog posts all of those blog posts are contained most likely in a div or an article and each of the individual elements inside of them are relative to the parent container so understanding how to use containers and nested elements is super important.


How do you start designing?

The seventh basic that you need to know about is actually an ongoing debate of either mobile or desktop first how do you start designing? do you start designing the full desktop experience or do you strip it down to that one column simplified mobile first approach. Really it's an ongoing debate because there's no right or wrong answer. I think the cool thing to say is actually mobile first but I actually designed the desktop first because that's just how I roll basic.


Web fonts:

Number eight is web fonts versus system fonts do you want that super duper trendy new typography on your web like you should have it but just keep in mind that every piece of typography or font that you load up in your website is going to have to go out to a server and make a request and come back and that's going to slow down your load times for the users who are browsing your site and so maybe consider a system fault because they're pretty stinking fast and if they don't have it on their system it'll default to something else. So finding the balance between those two is a basic thing to understand in responsive website.


Bitmap images and vector images:

 Number nine is understanding the difference between bitmap images and vector images bitmap images are contained information if they're stretched up too much they start to look a little bit fuzzy or if you have something that's really small on a Retina screen it's going to look a little wonky. So if you have that problem you can move over to vectors which is going to be nice and clean it's math something like an SVG but you've got to balance how to use those SVG's are great for simple graphics like logos and icons whereas an image really should be a bitmap because that's too much information to store in the SVG and so understanding the images in important



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