What is Digital Marketing?
Digital Marketing is a viral marketing running today with various strategies using electronic devices like Mobile, Tablets, PC etc to reach people fulfilling their specific requirements. Most of the people today have smart devices and try to get the information using it. Internet is available to nuke and corners of the world, which makes user access all information required. This has made Digital marketing as a future trend for marketing.
Why Digital marketing?
Digital Marketing opens the door of global markets to even small companies. Earlier only big companies have done their marketing globally, but now with defined smaller budget, we can target specific location anywhere in the world with the use of digital marketing.
Compared to other marketing spend, Digital marketing is very cost effective that too it targets only specific users related to your product. Even small companies can use this marketing to find their customers and convert into sales.
You need not have a killer content of what you do or what you offer. You just need a much eloborative content, with clarity to convey the user. Either it might be a product or a service, how best you try to elaborate them about the product or service will make the customer go for it. Have a tag in your mind 'TRY TO HELP THE USER', this will make your pond full of customers.
Search Engine Optimization:
SEO is the one of the best way to reach your customers through search engines. It is the process of getting more traffic by organic or natural search result from search engines. Does your website contain a quality content about your product or service ? SEO involves optimising content of your website, what it means really? You have to write a quality content ie a content which is simple and easily understood by user with enough information moreover it also has to contain keywords which you target so that search engines pick your site for those keywords whenever someone searches for it.
Is it possible to target a specific audience for my service or product? You can very much target a specific audience in a specific region through SEO. Keywords and content are the basis of SEO. Please make a unique / original content which attract the user and select your service/product.There are various ways to improve website SEO , few of the primary ones are below
- Do a keyword search which suits your business, narrow down your search and select the appropriate keywords.
- Write a quality content of your business which gives valid information to your user.
- Use the selected keywords in your content according to search engine specifications.
- Then mention about your website and the services in various high ranking site to get traffic through their site. Hire a SEO analyst and if he is qualified well then he can do the job for making your site popular in search engines.
Search Engine Marketing:
Search Engine Marketing(SEM) ie marketing using paid channels such as Google Adwords, PPC etc, this gives quick results. If you think you need to get more enquiries in short span of time than SEM is the best option. It can be set up with various strategies depending upon the current trend.
Search engine marketing is required if you want instant enquires for your business. Every search engine has an ad platform for marketing. Google Ad words is a prominent platform which is used for marketing worldwide other than that we have yahoo search ads, Bing ads etc..
Do we need both SEM and SEO? It depends; case to case it can vary. You can focus on SEO for a long term result in optimizing your content and making it familiar. As far as SEM is concerned you can go for it for a short term results. Does keyword search, required for SEM? Yes absolutely, analyzing which keyword will best fit to generate leads for your business. Which keywords you need to choose, how to do it and how to bid requires a good study to make your investment productive.
Social Media Optimization:
Social Media Optimization(SMO) is vital for every company which tends to increase traffic, increase brand awareness etc
Today social media is a part of human life, plays a significant role in popularizing your business. We can use various social media platforms , facebook alone has over 1 billion users. To make your post interesting you need to find out what people are talking about , what drive their interest and how to write an interesting post that could attract your user.
We can use social media platforms such as dacebook, linked in, pinterest, twitter, instagram, snapchat etc to increase your brand awareness there by increasing traffic,
Points to focus when doing SMO
- Select appropriate keywords which is required to drive traffic to your business.
- Select your target audience.
- Create a killer content which could attract and get shared.
- Optimize your post